Advantages and Disadvantages of a Micro Site
How can one identify a Microsite?
Microsite is created for a single temporarily built mini website for a sole purpose digital marketing campaign. It generally consists of its own content which is built around its own themes and keywords. It supports its own social media content, videos and email addresses. As they are created for a specific social media campaign it’s a single mini website for a specific company’s product or services. It doesn’t consist of unnecessary extra data so it gives single specific information about the product or services which can help companies to attract genuine buyers. And customers don’t need to go through an entire company’s website. It’s more convenient and time saving.
How much does a Microsite can cost?
Microsites may cost a good fortune and you may also need a separate professional to maintain and create a microsite. And it may be a long process in which one may require a lot of time and energy. But you don’t need to bother anymore because we are giving you a golden chance to create a microsite for your product and services completely free and also a domain at reasonable rates. Don’t think twice and waste your time, just grab this golden chance and create your microsite today itself.
Is microsite a subdomain?
Microsites aren’t subdomains. It’s important not to get confused between microsites and subdomains. Subdomains are something which is an additional part to your domain, and domain is your main part. Subdomains are created to organize your website and are additional parts for your domain. Whereas microsites are smaller versions of your website and are used to elaborate a single product or service which helps consumers to not get extra information which are added to your main website. Microsite is like a subdomain, as subdomain is a part of the main domain and so is microsites, a small part of a website but they are completely two different terms.
Do you really need a Microsite?
Microsites are necessary for you if you are running out of digital marketing funds. They are comparatively more effective than a website is and they are easy to maintain. They are likely to be more successful for digital marketing than websites. As microsites are used for a specific independent product campaign it becomes more effective for you to achieve your goal and can target a higher number of genuine customers.
If you are a startup company which needs a large number of genuine customers, then you need to create a microsite to achieve your targeted goal. If you are a well-established company which already has a good number of customers but are facing difficulty in maintaining them and want them to be a part of your company in near future, then a microsite makes it easier for you to do the same. Customers get a complete gist of your company at your website but it confuses them and they might face difficulty to know about your specific product and service, so to cope up with it you can create a microsite so your customers don’t get confused and continue to be a part of your company.
How many pages does a microsite consist of?
As a microsite is a mini version of a website, it doesn’t consist of lengthy information or many pages. A microsite doesn’t consist of more than 3-4 pages in total. It doesn’t consist of a larger format or many larger contents. It only consists of discrimination of a specific product or service of the company for which the site has been created.
Why are Microsites more effective and attract a larger number of genuine buyers?
Microsites are created for a specific product or service which a company is providing them so it becomes easier for customers to know about the complete product and they don’t have to go through the entire lengthy website page which has a lot of other information. It is linked to your main website and can connect your buyers to your microsite. Microsites are used for a specific campaign for example; a mobile company is launching a new featured mobile phone which has larger data storage and faster internet exposure so they can create a microsite in which they are explaining about the mobile phone’s new feature. So this microsite can help the company to achieve a large number of buyers and buyers also get to know about the features of mobile phones easily.
What are the advantages of creating Microsites?
1. One can be more focused and target a large number of audiences.
Amount of audiences’ increases as a microsite is created as buyers get more discrimination about the product and it increases product efficiency and company can focus on their other actives effectively.
2. Microsites can increase awareness about the services they are providing
Microsites create awareness about the service or product in the mind of buyers as they give complete specific information about the product.
3. Informative
Microsites are more informative as they generate more information about a specific product and service and one can skip a complete part of the website which isn’t necessary.
4. Effective Development
Microsites are something which can be easily developed and which has less content and targets more audience.
5. More easy to handle
Microsites are easier in handling than a website is as they can be connected from your main website and can be easily handled.
6. Global Reach
Microsites can help a company to reach globally and attract more customers. It can expand its reach globally.
7. Good for launching new product or service
Microsites are great for launching new products or services for a company as it generates a specific site for the product. It gives a complete good discrimination about the product.
8. Depends on your ease
Microsites can be long term or short term all depending upon your needs. If you want to continue the campaign of the product you want to run and when you want to stop it you can do it effectively.
These were some of
the benefits of building a microsite.
